The history of MAOAM

History 1


How it started

In 1900, Edmund Münster from Germany take over the liquorice company “Düsseldorfer Lakritzenwerk”. Until the early 1930’s, the liquorice products took centre stage above the rest of the sweet manufacturing.

History 2


The licence to chew

In 1930 Edmund Münster acquires the licence to produce an innovative, fruity chew "without gum, made of sugar, syrup and other ingredients". He calls it MAOAM and at Easter 1931, he brings it on the market as "an extremly delicious, highly sought-after specialty candy".

History 3


The MAOAM revival

Immediately after the war, Edmund Münster continues with the production of MAOAM. He manufactures the chews with the same colourful packaging from the 30’s, and the beloved flavours of lemon, strawberry, pineapple, orange and raspberry are all available again. 

History 5


Haribo buys MAOAM

The Bonn confectionery producer HARIBO acquires the Edmund Münster company in 1986, which was temporarily moved to a modern factory in Neuss. The HARIBO Group receive the trademark and MAOAM receive lots of gummy bears as new brothers and sisters.

History 6 Uk


The new MAOAM design

All MAOAM packages receive a design update and now present themselves in a new, cool outfit. It is even more colourful and more lively – a real treat for the eyes, as well as the tastebuds!